The invention of clothing meant people could finally settle in cooler climes, quit staring at kneecaps, and do the worm without fear of rug burn. Partake of the perks of apparel with today’s Groupon: for $25, you get $60 worth of designer overstock fashions and housewares at Peachfrog in Brooklyn. If this deal reaches 1,000 buyers, the value of every Groupon purchased will increase to $70.
Inventory liquidator Howard Blumberg merged his price-tag prowess with the aesthetic skill of sculptor Bill Norton to create Peachfrog, a shopping sanctuary decked in designer apparel and home items marked at up to 90% off their retail prices. The fashion foreman seeks out merchandise left unsold at upscale stores, often still bearing their original price tags, and takes the lonely togs in to be adopted, flaunted, and diligently housebroken by style-eyed shoppers. Illustrious brands bolster wardrobe richness at a tiny price, as bodies bundle up in a cozy Gestuz Denmark long coat ($125; $400 original price) or a rebellious Torn by Ronny Kobo studded leather jacket ($165; $600 original price), while legs take center stage in a pumpkin-hued Maurie & Eve mini dress emblazoned with black damask ($75; $265 original price). Feminine footwear such as L.A.M.B. Charisma strappy platforms ($99; $245 original price) frame fresh pedicures in black leather lacing, as a range of candles, bedding, and vintage décor, including distressed Chinese Royal Pacific rice measures ($40; $135 original price), cloak homes in stylish comfort.
With a previous life as an egg-roll factory, the thread mecca's soaring ceilings exude an industrial edge as exposed-brick walls surround changing rooms housed beneath repurposed kitchen-range hoods. Since many items are the only one of their kind, the store’s couture selection and prices both refresh regularly, though customers can consult the new arrivals page or their nearest magic mirror to get a glimpse of the newest must haves hitting the shelves.
As a partner of the NY Waterway's East River Ferry, Peachfrog gives travelers from across the five boroughs a compelling reason to trek out to North Williamsburg by boat. The overstock boutique fits in well with its up-and-coming surroundings, outfitting guests with the dresses, hats, and handbags necessary to stand out among the hip crowd that frequents the nearby wine bars, brew pubs, and underground cinemas.
These chic apparel items—along with the store’s housewares and accessories—arrive directly from boutique retailers. Peachfrog does its part to ensure that they move along quickly, marking them at up to 90% off their original prices and continually seeking out new items to take their place. "They're finds, they're treasures, they're gone," cofounder Howard Blumberg notes. He specializes in tracking down unique items, kindly passing on pieces that one could easily find in a chain or department store.
Blumberg founded the shop with business partner and sculptor Bill Norton, a pioneer of the area's arts community who formerly served as the director of installations at MoMA PS1. Under Norton's artistic hand, Peachfrog transformed from the hull of an old egg-roll factory into an industrial-chic boutique. Today, men's clothing items dwell in what was once a large freezer, and the factory kitchen’s original range hoods extract heat from sundresses entering their supernova stage in the dressing rooms. In 2009, the New York Times gave Peachfrog an approving nod, citing the store's expansive inventory as well as its close proximity to other charming shops and street vendors.