What services does your business offer and what makes your business stand out from the competition Here at Permanent Creations, we specialize in permanent cosmetics, with a concentration in microblading and corrective work. As a passionate, lifelong artist with over 20 years of experience as a aesthetician, my company is able to offer a level of personalized attention, services and attention to detail that transcend those offered by other aesthetic firms. What was the inspiration to start or run this business? My passion for make-up started when I was just a little girl. I was always fascinated at how make-up could transform a person's appearance in just minutes! As a result, my passion for art and aesthetics lead me to work in the beauty industry, and I saw permanent makeup as a natural progression for me to utilize my artistic gifts to help others. What do you love most about your job? Making a difference in people’s lives, especially while working with cancer patients and survivors. For instance, areola restoration on women after breast reconstruction has been the most challenging, yet rewarding, highlight of my career. It makes me feel especially grateful for the work I do. What is the best reaction you've ever gotten from a customer? To see tears of joy and happiness on the faces of female clients whom I've helped to restore a piece of their lost self-confidence and esteem after enduring the physical and emotional effects of breast cancer surgery, alopecia (a common autoimmune disease causing hair loss on the scalp, face an other areas of the body), etc.