Since 1995, thousands of US pet-owning families have subscribed to Pet Assure plans for affordable animal care that keeps tails wagging and purr boxes purring. No paperwork or deductibles weigh down Pet Assure plans, and subscribers instantly save 25% off in-office veterinary procedures and medical services, including wellness checkups, shots, and surgery. Pet Assure plans cover all pets, with no denials of coverage based on age, health, or preexisting conditions. The plans have no annual limits and carry the additional benefit of discounts on pet products and services, such as toys, grooming supplies, and potty-training products for stubborn anacondas from merchants in the Pet Assure network. In addition to member ID cards, subscribers can request lightweight collar tags inscribed with unique identification numbers and the phone number to Pet Assure's lost-pet recovery service. If a lost pet is found lounging in a neighbor's backyard or running through the opening ceremonies of the Olympics, a quick call connects to operators, who contact owners and reunite them with their pets.