- $35 for one general-admission ticket for one day ($70 value)
- Saturday, June 28, or Sunday, June 29<p>
Each year, hundreds of hair stylists, makeup artists, beauty professionals, and cosmetics producers from A-list brands gather at the Pasadena Convention Center for PHAMExpo, a weekend of sharing industry insights and forging new partnerships. On the Main Stage, artists such as Valente Frazier and Scott Barnes draw from their years of experience working with public figures such as First Lady Michelle Obama, Vanessa Williams, and J.Lo, giving attendees glimpses at techniques and tools used in the world of celebrity hair and makeup. Sponsors such as Naimie's Beauty Center. Lime Grime, and Royal and Langnickel dazzle stylists and makeup specialists with demos of new products, while seminars and panels enlighten audiences on specific subjects such as nail art, career marketing in the beauty industry, and putting wigs on pets.