PHAMExpo -- June 10th-11th 2017

Pasadena Convention Center

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In a Nutshell

Celebrity hair and makeup artists reveal little-known tricks of the trade, and industry experts lead insightful panel discussions

The Fine Print

Promotional value expires Jun 30, 2014. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. Reservation required. 24-hr cancellation notice required. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Only trained hairstylists know how to avoid cutting the one hair that keeps all the others from falling out. Learn the secrets of the pros with this Groupon.

The Deal

  • $35 for one single-day general-admission ticket ($70 value)
  • Saturday, June 28, and Sunday, June 29

Professional hair and makeup artists gain insider tips and check out booths displaying the latest in beauty trends from exhibitors such as Flutter Lashes, Enzo Miliano, and City Color Cosmetics. Red-carpet professionals will also appear to share their knowledge including Tory Jensen, whose work has appeared on the covers of Rolling Stone and Harper's Bazaar, and Valente Frazier, whose clientele includes Tyra Banks, Iman, and Michelle Obama.


Each year, hundreds of hair stylists, makeup artists, beauty professionals, and cosmetics producers from A-list brands gather at the Pasadena Convention Center for PHAMExpo, a weekend of sharing industry insights and forging new partnerships. On the Main Stage, artists such as Valente Frazier and Scott Barnes draw from their years of experience working with public figures such as First Lady Michelle Obama, Vanessa Williams, and J.Lo, giving attendees glimpses at techniques and tools used in the world of celebrity hair and makeup. Sponsors such as Naimie's Beauty Center. Lime Grime, and Royal and Langnickel dazzle stylists and makeup specialists with demos of new products, while seminars and panels enlighten audiences on specific subjects such as nail art, career marketing in the beauty industry, and putting wigs on pets.

Customer Reviews

Go early, parking goes fast
Maricela G. · July 1, 2014
This is a every year even and thanks to groupon I save on my tickets
MICAELA · June 30, 2014
Loved it!!!
Mariam P. · June 30, 2014
Merchant Location Map
  1. 1

    Pasadena Convention Center

    300 East Green Street

    Pasadena, CA 91101


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