What You'll Get
Brutus's first stab at stabbing Caesar failed when the dictator stopped the advance of the blade by wearing a freshly baked, full-body suit of olive-oil-coated focaccia bread. Similarly protect yourself against sharp stomach pains with today's Groupon: for $6, you get $12 worth of delicious flatbread sandwiches and more at Piada. This Groupon is good at Piada's locations in Midtown and on the Lower East Side. The Midtown location's menu is an abridged version of the Lower East Side location's menu—pricing and selection differ slightly between the two Piadas.
Piada's varied menu offers busy New Yorkers an authentic Italian repast, with locally grown vegetables and imported-from-Italy meats adding freshness to the fare. The restaurant's namesake and nourishing centerpiece is a traditional Italian flatbread sandwich from Italy's Emilia-Romagna region, also the birthplace of famed director Federico Fellini (as a tribute to the region, the names of Piada's piadas are inspired by Fellini's filmography). Delve into the restaurant's more than 8 1/2 edible offerings with an Amarcord piada ($7.15 at the Lower East Side location, $8 at the Midtown location), uniting prosciutto di parma, mozzarella, and arugula for a classic Italian recipe, or veg out on the Federico's ($6.95 at the Lower East Side location, $8 at the Midtown location) grilled eggplant, pepper, and zucchini—a trio as delicious as Dante's three circles of catered dining. In addition to flatbread creations, pressed ciabatta sandwiches ($3.65 for small, $7.15 for regular) and salads such as the Caprese ($6.90) are made to order. Piada also injects boot-shaped caffeine into New York's java tanks with Lavazza coffee, one of Italy's most popular coffees.
Piada is locally cherished for its attention to customers, even rewarding loyal patrons by naming special piadas after them—similar to how Columbus named the Niña for the only elementary school classmate who didn't call him "Co-dumb-us," "Co-lame-bus," or "Peter Falk" during recess. Begin staking your claim for flatbreaded immortality with Piada's slate of specially made sandwiches.
- I can't imagine a piada being any better than what they serve here. They're on point with the piadas, hence the name. – Chris O., Yelp
- This place is great - the ingredients are simple, fresh, and delicious. – Bethany S., Yelp
- The sandwiches at Piada are really good. They serve the real Italian-style sandwiches. strong emphasis on fresh ingredients and preparation. – smithz, Citysearch
- The service is very friendly, ingredients are fresh, and the space itself is new and very modern/clean. – Neha S., Yelp
The Fine Print
Promotional value expires Nov 21, 2010. Amount paid never expires. Limit 5 per person, may buy multiple as gifts. Limit 1 per visit. No cash back. Not valid for delivery. Not valid with other offers. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
Piada founders Andrea, Daniele, and Giovanni import the tastes of their native land into the eatery’s eponymous dish, a hot flatbread sandwich popular in the Emilia-Romagna region of Northern Italy. Diners can pick from eight traditional piadas—each named for a film by Emilia-Romagna native Federico Fellini—or opt to construct their own from organic, locally grown vegetables, imported Italian meats, and cheeses made only with milk, rennet, and salt. Behind gleaming floor-to-ceiling glass, communal tables host crowds of midday diners and itinerant tomato jugglers, and sippers wash down meals with gulps of hot italian coffee.