A Chat with PictureCure
What services does your business offer and what makes your business stand out from the competition?
Our differential is that besides a studio quality photo shoot, our clients get a workshop on how to look their best in every picture they will ever take. Based on Photography therapy, we capture their personalities, not only their looks. The photos have great results for jobs and dating profiles.
What was the inspiration to start or run this business?
PictureCure founder Liza Andrews has written a book about how Photography therapy can improve women's lives and make them look prettier and happier. Book release is in the Summer. PictureCure team is offering discount prices for workshops and photoshoots at our home studios in New York and Miami.
What do you love most about your job?
Seeing the look at women's eyes as the photoshoot progresses. They normally arrive shy and uncertain about the results, claiming that they are not photogenic. After some instruction and rehearsal, they start feeling confident. By the end of the photoshoot, they're so grateful they hug us. Priceless!
What is the best reaction you've ever gotten from a customer?
Tears of joy. This client had problems losing weight and needed some attractive pictures for OkCupid. She was very skeptical that she would get any, but gave it a try. We explored every angle and outfit until she (and others) could see what she loved about herself, instead of what she didn't.