Anyone who has tried nailing an oven-fresh pizza pie to a wall knows that pizza looks better briefly propped on a five-finger pedestal. Put pizza back where it performs best with today’s Groupon: for $7, you get $15 worth of pizza and more at Pizza Rustica in West Hollywood.
The dedicated dough maestros of Pizza Rustica fulfill circular food quotas with their freshly baked, preservative-free pies topped with creative earth-borne ingredients. Stop in to peruse the menu, and sample mouthwatering munchables such as a slice of mega meat pizza, piled high with two types of sausage, steak, ham, pepperoni, plum tomato, red onion, and bell peppers ($6), a 14” pizza Rustica ($14), or a portobello mushroom sandwich ($7.99). Slices boast above-average girth, so it’s a good idea to grab a friend, frenemy, or lonely, monocled newspaper mogul before tag-teaming one of Pizza Rustica’s tomato-sauced pizza mats.
Pizza Rustica has earned several awards as well as a lot of great press, including a rating of Excellent from Zagat and the distinction of being one of Angeleno magazine's "Five Pizzas We Like." The pizza chain has more than 2,000 Facebook fans.
Pino Piroso dedicated himself to founding a distinctive, Roman-style pizzeria, saying that "after years of hard work, we knew we had built something very special." His chain eventually grew to include franchises in six states as well as two countries outside of the US. Despite their geographic separation, each location has the same stringent standards for their ingredients and their Exit sign locations. No kitchen stores pizza fixings in a freezer—instead, the cooks begin every morning by stirring sauces, kneading dough, and dicing fresh seasonal toppings from local farms. The circular or rectangular pies can support as many as 33 of these familiar and nontraditional toppings, such as goat cheese, sweet corn, and roasted chicken.