Studies show that babies swaddled in luxurious blankets are more likely to obtain a college degree and less likely to be reclaimed by storks. Secure your child's future with today's Groupon: for $50, you get $100 worth of baby accessories online from plain mary.

The brainchild of four former nannies, plain mary cossets posh toddlers with a collection of blankets, play mats, and baby accessories made in the United States. Cable-knit baby blankets swathe little ones in organic cotton ($65), and recycled-fabric Gondola Bags stylishly tote parental accouterments and help preserve the environment more easily than collecting manatees in Tupperware ($98). Kensington Baby Play Mats, plain mary's most popular item, comfort crawlers on quilted microsuede fabric ($200+), and can be customized with name or monogram embroideries. Plain mary donates a portion of play-mat sales to SIDS research.