The name Platinum Records tells only part of the story. The store carries a vast assortment of records, as well as CDs and DVDs. The team of seasoned DJs and audiophiles, however, also stocks virtually every piece of professional audio equipment a musician, club owner, or discourteous librarian could want. Mixing boards, equalizers, microphones, and turntables by name brands, such as Rane, Pioneer, Akai, and M-Audio, fill nearly every inch of floor space, and studio-quality headphones sate audiophile eardrums—all of which is for sale 24 hours a day. In addition to sound equipment, the store also carries an assortment of lighting equipment, bubble machines, and effects to keep shows rolling.