From the moment it was established in 1971, Pleasure Chest has pioneered a sex-positive culture with an emphasis on education, enjoyment, and inclusivity. At the time, the store stood out from its competitors with a brightly lit design, department-style windows, and a friendly, knowledgeable staff. That boutique persona continues today at Pleasure Chest's locations in Los Angeles, Chicago, and New York. At each one, customers enjoy a fun, stress-free shopping experience while browsing the shop's diverse selection of products designed to shake up their love life. Even Hollywood has turned to Pleasure Chest for an extra dash of spice: the shop has been featured in such shows as Entourage and Sex and the City, and it even popped up in some Queen lyrics.