Much like Ted Williams and Barbaro, yogurt is full of so much greatness that it must be frozen so it can be shared with future generations. Transcend the tongue-time continuum with today's Groupon: for $7, you get $14 worth of frozen yogurt, Liege Belgian waffles, and fresh young Thai coconuts at Pop Yogurt in SoHo.
As a no-nonsense destination for delightful desserts and indulgent toppings, Pop Yogurt invites guests to spin a spoon around a fruity frozen bowl filled with any of more than 30 toppings including banana breadcrumbs, crushed Girl Scout thin mint cookies, and chocolate Pop Rocks. For a single flavor of frozen goodness, options range from a small without toppings ($3.50) to a large with all the toppings you can imagine and or consume ($8.75). If the concept of infinite toppings seems intimidating, bottom off your frozen yogurt with a crisp, golden Liege Belgian waffle ($6). Or, for something completely different, order up a young, fresh, Thai coconut. These nutrient-rich milk balls, sold daily at Pop Yogurt, are priced according to shipping rates and the number of years the sun has left to live.
When you stop by, wave a heated hand in the cool direction of owner and resident chef Seth Levine, a former contestant on FOX's Hell's Kitchen who brings his years of culinary passion and Italian schooling into his humble shop. During your visit, feel free to ask him how he feels about his reality TV fame or how he feels every time he gets to top a waffle with frozen yogurt, chocolate Pop Rocks, and fame.
Pop Yogurt was featured on NBC New York and on a Bing video currently playing in taxi cabs. Elle Macpherson and Sophia Bush have been spotted popping into Pop Yogurt, and four Yelpers give this frozen treat shop an average of four stars:
The brainchild of former Hell's Kitchen contestant Seth Levine, Pop Yogurt serves up decadent yet fat-free cups of soft and smooth frozen yogurt adorned with a unique assortment of toppings. Each cup contains live and active cultures, or probiotics, making it a health-conscious treat despite its potential burial under more than 30 fruits and candies such as red velvet cupcake crumbs, chocolate Pop Rocks, and warm nutella. Also the owner of Georgica, a popular restaurant in East Hampton, Chef Levine occasionally makes appearances at Pop Yogurt's SoHo location, entertaining patrons with stories from his stint on Hell's Kitchen and dispelling rumors that Gordon Ramsay is actually a scarecrow made entirely of copper pots.
410A W Broadway
New York, New York 10012Get Directions