In the days when strongmen ruled the earth, a mustache was considered both a blessing and a napkin. Today’s Groupon praises and raises the handlebar: for $27, you get a haircut and hot-towel shave (a $47 value) at Primos Barber Shop.

Primos Barber Shop offers a variety of grooming services for men of all ages amid a retro-meets-recent atmosphere. After plopping down into a comfy, oversized barber chair, customers can sip on a complimentary beverage as expert scissor wielders tend to their scratchy scalp sweaters, starting with an American Crew shampoo. Necks and shoulders are then freed of tension with a relaxing massage after a trim or buzz frees hair of sticky wasp nests. Warm towels and Truefitt & Hill shaving cream soften the skin before faces are transformed into sleek visages with a straight-edge razor.

While some aspects of remain nostalgic—the black-and-white checkered flooring, vintage ceiling fans, and the friendly cousins who own it—Primos also boasts modern-day amenities for men who have emerged from the cave. Flat-screen TVs at each station allow patrons to catch up on their weather reports, and free WiFi, a large selection of magazines, and groovy tunes put minds at ease during manly makeovers.