Choose Between Two Options
- $29 for a one-year wine tasting pass ($125 value)
- $57 for a two-year wine tasting pass ($200 value)
- See the perks for more details
Priority Wine Pass
Wine appreciation is a lifelong pursuit—even when a glass runs empty, there's always a new one to fill. Priority Wine Pass turns the next year into an excuse to discover a new, virtually endless array of wines via wine tastings, discounts, and special events at 250 wineries in California and beyond. Along with perks such as transportation discounts that make it easier to explore wine country, members have exclusive access to a concierge service, which personally recommends a winery to visit (and compiles a customized itinerary) based on your wine preferences. The staff also notifies members of events happening at wineries, including ones that aren't advertised—only known to us thanks to the whispers of traveling bees. At its heart, wine is about sharing a glass with loved ones, and to that end, a portion of Priority Wine Pass's proceeds go toward several charities, including a cancer research fund in honor of the founder's late friend.