Ron Haynes and his daughter, Jessie, have built a business from smiling faces. They don't snap yearbook photos or transform dentist gloves into balloon animals. Instead, they helm teeth-whitening shops that brighten smiles in 20 minutes, and since 2005, they have brightened over 50,000 smiles in 6 locations across 5 states.

Armed with Beaming White, an FDA-approved teeth-whitening system that pairs a peroxide-based gel with a UV-free LED light, their team of technicians helps clients brighten their choppers with an applicator pen. Cheek retractors expose the teeth so the gel and light reach every inch of enamel. Once the light unites with the gel, coffee, tea, and grass stains begin to vanish. Teeth continue to lighten after the treatment, achieving a color that's 3-5 shades whiter over the course of 24 hours. With proper care, results can last up to 12 months, or roughly the time it takes to adapt the phonebook into a comedic opera.