A Chat with Pura Vida FIT
What services does your business offer and what makes your business stand out from the competition?
Our cardio kickboxing classes have a strong foundation in Muay Thai kickboxing, so our clients receive an excellent workout in addition to knowledge of a traditional martial arts form. We’ve also added Zumba classes to give our clients options throughout the week to change their workouts.
Exercise is challenging. How do you keep clients motivated and engaged?
Our workouts are different for every class. Some days will be focused on punches, and others on kicks, knees, and elbows. Our staff is constantly moving around the room to encourage clients and to correct their form.
What was the inspiration to start or run this business?
Our owners run a mixed martial arts team and gym, and train in all aspects of MMA. We realized some people want the experience of kickboxing more for the conditioning aspect than the full contact. We started out as instructors for UW-Milwaukee’s cardio kickboxing, and decided to open our own location.
What do you love most about your job?
Seeing our clients progress quickly in their first few weeks of classes. Current members encourage newer ones through their workouts and form a bond. Our clients become a community that helps one another through every class.