Early vegans were faced with the challenge of lassoing an apple off a tree or coaxing a corncob into a bear trap. Hunt a healthy harvest with today's Groupon to Pure Food and Wine. Choose one of the following dining options, both of which include an additional 15% discount on online retail purchases from One Lucky Duck:
- For $10, you get $20 worth of lunch.
- For $20, you get $40 worth of dinner.
This deal is not valid at One Lucky Duck’s juice and takeaway locations. Lunch is served from noon to 4 p.m.; dinner is served from 5:30 p.m. to 11 p.m.
Pure Food and Wine serves upscale raw and vegan cuisine, plucking pure produce from the style-less salad bar and elevating it to the haute cuisine runway. Since the vitamin-rich ingredients are never heated above 118 degrees, they retain natural enzymes and minerals, packing a potent punch to make even the Popeye-iest of sailor men crush their spinach cans in a jealous rage. No dairy or soy ingredients are used, and gluten-free options abound. Pure Food and Wine's lunch and dinner menus rotate frequently based on ingredients available. Recent dinner menus, however, have started with appetizers such as hazelnut crostinis with crimini mushrooms, caper béarnaise, sauerkraut, and a local-apple-cider reduction ($14). Entrees mix local produce with international and exotic flair, as demonstrated in the Brazil-nut-crusted almond and sea vegetable croquettes, made with sweet honey chili sauce, wild arugula, and ocean veggies harvested by the finest plankton farmers ($24). Save room for the delectable dessert menu that showcases the finest feats in un-baking, or enjoy a glass of sustainable, biodynamic wine or a sake cocktail in the warmly lit dining room.
Guests looking to bring their newfound love of fresh food home with them can use their 15% online discount to shop for raw lifestyle necessities such as snacks, supplements, and wrestling masks. Reservations are required for dining.
- Pure is vegetarian and vegan, but it’s more than that. It serves the fashionable cuisine known as “raw food.” The ingredients are organically grown fruits, vegetables, and herbs. The kitchen has no ovens, range hoods, or gas. All dishes are prepared with blenders, dehydrators, and plenty of diligent chopping and whisking. – Hal Rubenstein, New York magazine
- And Pure’s lovely outdoor garden—a rare, expansive interior courtyard with soaring, building-obscuring shade trees—is exactly the right place to put you at one with nature, even in the big city. – New York magazine
Pure Food and Wine
When Sarma Melngailis stumbled upon the idea of a raw, vegan diet, she decided to try it out for two weeks tops. By the end of her first week, though, she knew she’d found something that would not only guide her personal dietary choices in the future but could also inspire a new business. One Lucky Duck is the third notch in her entrepreneurial belt, just behind her other restaurant, Pure Food and Wine, and a cookbook called Raw Food/Real World: 100 Recipes to Get the Glow. From locations in Chelsea and Gramercy, she and her staff dole out savory entrees, such as zucchini and tomato lasagna, falafel, thai lettuce wraps, and a portobello and hemp-seed burger. They’ve even mastered the art of the vegan dessert, including moon pies, mallomars, and milk shakes, and magazines such as InStyle have lauded their freshly pressed juices.
54 Irving Pl.
New York, New York 10003Get Directions