Jeans are the uniform of the casual tomboy, the downtown diva, and Billie Jean. Stock up on these durable, versatile leg sheaths with today's Groupon: for $49, you get $120 worth of designer jeans and a women's custom jeans fitting at Pure Jeanius in Okotoks.
Specializing in designer jeans, Pure Jeanius stacks more than 1,000 pairs of fashion-forward denim for men and women. The inventory boasts an ensemble of labels from 1921 ($109+) and Cult of Individuality ($109+) to Mek Denim ($189+) and 7 For All Mankind ($210+). Ladies enjoy a custom jeans fitting from one of Pure's jeaniologists, who sensitively assess feminine figures and consult Levi Strauss's ghost to recommend the most form-flattering design. Damsels then slink into sizes 23 to 36 and guys pull on 28- to 40-inch waists customized by different combinations of distressing, embroidery, cut, shade, and whiskering. Though not included in today's Groupon, customers can peruse Pure's selection of designer tops, accessories, and velour rodeo chaps to complement denim-wrapped legs.
Originally operated out of owner Carolyn Breven's home, Pure Jeanius has since blossomed into a fully stocked hub of designer denim, where knowledgeable staffers—dubbed "jeaniologists"—help ensure proper, flattering fits for all body types. They dispense honest opinions, astute advice, and insiders’ knowledge, such as why low-rise jeans are so popular with men building high rises, and help patrons peruse the immense inventory, which brims with more than 1,000 pairs of men's and women's jeans from renowned brands such as True Religion, Hudson, James Jeans, and Fidelity Denim.
As parents navigate the bevy of chic threads, a large TV entertains tots with kid-friendly movies and dissuades them from putting wooden clogs in the pockets of every boot-cut jean. The vast range of denim, which can accommodate women up to size 36 and men up to size 40, shares shelf space with Pure Jeanius' own line of all-natural, house-made essential-oil sprays.
21 Elizabeth St.
Okotoks, Alberta T1S 1A8Get Directions