A long brown bench topped with plush white pillows stretches across the wall behind the whirlpool pedicure stations at Pure Rain Nail Spa, beckoning groups to sit and socialize with friends before their toes get a turn at pampering. Earth tones surround individuals and groups as they await their services, and each client is welcome to sip wine or champagne brought from home. As friendly conversation flows, clients relax before their soothing hand treatments, foot treatments, or massages commence. Over in the waxing room, soft lighting and neutral colors also work to set visitors at ease, not unlike a teddy bear with a psychiatry degree.