Clothing elevates the civilized man from the caveman, unless that caveman is rocking this season's loincloth. Keep up with contemporary fashions with today's Groupon: for $30, you get $60 worth of men's and women's apparel and accessories at Queue & Sophia's.

The staff at Queue & Sophia's, a boutique split into gender-centric collections, undergo regular bouts of product training so they can advise shoppers on seasonal fashions gathered from international brands. Shroud torsos in an assortment of sweaters ($89.99+) and T-shirts from labels such as Sons of Anarchy ($45) to accentuate rolling hills of biceps. A vast denim selection comprises designs from the likes of Joe's and Paige ($180+). The colourful, pattern-rich boxers and bras of Swedish brand Bjorn Borg fortify wardrobes with enlivened base layers (up to $35), and hats from Canada Goose protect skulls from the cold and birds looking for nest material (up to $40). Active in the Edmonton community, Queue & Sophia's often hosts fashion shows around the city and celebrates one industry each month by treating local workers to three-day personal shopping events.