1.What services does your business offer and what makes your business stand out from the competition?

* A mobile app that is scientifically proven to help you quit smoking and winners of Apple’s Editors Choice Award.

* Thousands of people have successfully quit smoking using the Quit Genius app. It’s more effective than face-to-face therapy but 10x cheaper.

* The Cognitive Behavioural Therapy is delivered in bite-sized steps consisting of animated videos, audio sessions and interactive exercises.

* Meditation and mindfulness sessions to deal with cravings.

* The app is personalised to the you based on your motivations and triggers.

* A key differentiator is that Quit Genius doesn’t actually ask you to quit smoking right away, but instead focuses on preparing you in the right way before your quit date. Following this, the app adapts to ensure you remain smoke-free in the long-term.

2. What was the inspiration to start or run this business?

We are doctors by background and we used to see our patients suffering on a regular basis from not being able to quit smoking. The best way to quit smoking is to use cognitive behavioural therapy but face to face sessions were very expensive and inconvenient. We wanted to make this easy to access for all smokers around the world at an affordable price.

3. What do you love most about your job?

Quit Genius has helped thousands of people quit smoking. It has transformed the lives of thousands of people and their families. Getting messages on a daily basis from people who have quit smoking using Quit Genius is the best part of the job and keeps us going every day.

4. What is the best reaction you've ever gotten from a customer?

The best reaction we have got from a customer is from a lady from Texas who quit smoking using Quit Genius. Once she quit she got her husband to use it to and he then quit smoking. She told us that her 7 year old daughter came up to them both and thanked them for quitting smoking as the house now smelt so much nicer. This was a really touching story that stuck with the team.