Without framing, all paper objects would be considered equal, making cocktail napkins as valuable as the first transatlantic paper airplane. Establish hierarchy with today’s Groupon: for $45, you get $100 worth of custom framing at Ray Street Custom Framing.

Ray Street Custom Framing owner Michelle Robinson stuffs her store with one-of-a-kind picture holders. Cosset a canvas in Peruvian-leather or hand-forged metal mouldings ($40–$100/foot), or opt for a basic black-wood frame ($10/foot) to shelter a particularly eye-catching parking ticket. Prices vary, but $100 can usually get a basic 11”x14” frame with a single mat and glass, a 16”x20” frame with glass but no mat, or an imaginary frame with a zillion invisible mats. A trained artist herself, Robinson hosts a stop on the Ray at Night Art Walk on the second Saturday of every month, showcasing work by local artists that she has custom-framed.