The quintessential American pant, jeans have been associated with cool and comfort ever since the first cowboy and cowgirl locked eyes across the pasture and rode off to get married and raise cowbabies. Follow in their hoofprints with today's Groupon: for $50, you get $100 worth of jeans at American Blues Company, located at Broadway and West Thirty-Eighth Street.
The American Blues Company's denim offerings include ladies' jeans from Rue Blue and Maduzi, and men's and women's denim from reco jeans, forming the fashion trident of Poseidon, who was known for his stylish blue pants. The shop's pants combine form-fittedness, silky-soft blends, and all-American denim styling for maximum fashion and complete lower-body covering. Slip your lower half into one of the five fits and three washes of Rue Blue, from ultra-dark and skinny to loose and light ($100 each), or match your top and bottoms with Maduzi in Bjork trumpet-fit blue jeans ($100) and a dark blue Kemp vest ($65). Those in pursuit of green blue jeans can combine their keen sense of fashion-forwardness and eco-appropriateness with reco's hip-friendly, earth-hugging jeans such as the super-skinny reco jade vine ladies' legsheaves ($129), and men can mask their deepest environmental concerns with the manly-man thunder wash of the olulu medium-rise, straight-leg jeans ($109).
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