We can thank the boastful Arnold “Lightning” Spokesminister, inventor of the two-wheeled bicycle, for introducing “Bike while the iron is hot” and “Lightning never bikes twice in the same place” into the popular lexicon. Heed his words of wisdom with today’s side deal. For $12, you get $24 worth of bike lights, locks, and accessories at Reser Bicycle Outfitters in Newport, Kentucky.

Managed and mechanicked by an ultra-friendly, knowledgeable cabal of pedal-pushers, Reser Bicycle Outfitters prides itself on providing quality service while educating customers on proper bike maintenance (lesson one: don't whip it with a riding crop). Customers can browse Reser's wide selection of comfort- and speed-improving components that’ll outfit bikes with head-turning style. Reassemble crumbling mitt stands with Cinelli gel handlebar tape ($24.95) or protect your lower 48 digits from southerly winds with the Louis Garneau toe warmers ($19.95). The Knog Frog strobe light ($13.95) lights the way for after-dark sunglass wearers while maintaining their overall party aesthetic or opt for an On Guard Akita cable lock ($19.95), a handy way to protect your wheels when your real Akita is in the shower. See Reser's website for more information.

Reviews

Commending its wide array of products and brands, as well as its friendly and knowledgeable staff, nine bikers on MTBR enthusiastically give Reser a perfect 5-star rating:

• This is a riders shop. The guys (and ladies) eat, drink and sleep bikes…When anyone is looking for a bike, Reser Bicycle Outfitters is the first place I tell them to go. – Uptick
• Even though Reser carries the most high end product and delivers the best service in the area, I've seen him and the staff be just as nice and helpful to kids walking in just needing a $5 innertube for their flat tire. – Swade
• They carry a wide range of road, mountain and bmx bikes, along with every conceivable type of accessory, trainers, lights, shoes, clothes, etc. If they don't have it, you don't need it. – thewatchtech