Without local shops, shoppers would buy gifts exclusively from in-flight catalogs, forcing fathers to sneak into airplane-wheel wells on Black Friday to order spy-camera blenders for their children. Enjoy earthbound browsing with today's Groupon: for $15, you get one discount card good at multiple retailers at the River Market (a $40 value).

River Market culls high-quality goods and luxurious services from local merchants to treat out-on-the-town consumers to a memorable shopping excursion in the heart of Little Rock's entertainment district. With a discount card good until the end of the year, customers can hunt bargains inside participating stores without mastering difficult discount mating calls. Pick up a styling product at Joel’s Downtown, a brightly lit boutique salon in the 300 East Third building or alleviate aching backs with a sleek, ergo–friendly modern office chair from Workplace Resource. River Market Massage soothes knotted musculature after a strenuous day of resisting the merciless pull of gravity or lifting heavy boulders at the office. After browsing, relax and sip fine brews or varietals in the modern and mellow Zin Urban Wine & Beer Bar or snack on the Le Petite Roche cheese dip or other delicious menu offerings at Dizzy's Gypsy Bistro.