Imagine a place with oversized leather chairs, HD plasma televisions, rich wood tones, and ice cold drinks. No, this isn't Ron Swanson's living room—it's Roosters, a grooming center designed specifically for men, with the idea that pampering can still be classically masculine. Such relaxing services include the head shave with a tingling cleansing treatment, known as The Walter Bruce Willis. There's also a Tough Guy facial that includes a hot steam towel and moisture mask, plus a "Cool Hands, Luke" manicure. If the idea of a manicure makes your mustache tremble, stick to the classics such as a haircut and style, a signature hot shave, or even a shoe shine.