Surfboards are by far the coolest mode of aquatic transportation, followed closely by vintage vinyl rafts and water skis made from live ducks. Dress for buoyant occasions with today’s Groupon: for $20, you get $40 worth of flip-flops, swimsuits, and beach wear at The Salt Lake Surf Company.
Stocked with gear for standup paddling and white-water kayaking, the newly remodeled, sunny storefront of The Salt Lake Surf Company also boasts colorful racks of surf, beach, and casual clothing. Skim the oceanic inventory of flip-flops and simple shoes ($28–$70), or backstroke through waves of T-shirts ($30–$50) and swimsuit separates ($40+). Organic-cotton summer dresses bedeck beach bods in splashing colors ($50+), and the four-way-stretch board shorts ensure comfort and protection while hurtling across the surface of water or high-kicking in dolphin chorus lines ($50–$70). While perusing, feel free to consult the friendly onsite husky or the helpful staff of wave-whisperers for advice on standup paddling or white-water kayaking equipment, or to help you to locate items online that are not currently in stock.
1117 E 2100 S
Salt Lake City, Utah 84106