The term "surfing the Internet" became popular when "shuffleboarding the Internet" failed to catch on with young, hip audiences. Get the gear to engage in a more thrill-seeking sport with today's Groupon: for $25, you get $50 worth of surf gear at San Francisco Surf Company in Pacific Heights.
Eco-conscious San Francisco Surf Company's sea-loving staff guides patrons through its collection of ocean-bound boards, clothes, and gear. Customers can cruise among such clothing brands as Rusty, Sanuk, and O'Neill, or paddle up to Surf Company-branded organic T-shirts ($24.95), hoodies ($44.95), and beanies ($23.95) pulled straight from the sea by fashion dolphins. Today's Groupon can also be used toward Surf Company's extensive collection of boards, with brands including Entropy and Jeff Clark Surfboards. Surf Company's wood-burned sign and beach-accented space is also home to an art gallery of surfing action photos by Ed Grant and handcrafted sterling-silver jewelry by Christy Feaver. In the bookstore area, a mix of travel guides, novels, and surf magazines keep studious surfers or sidelined sea lions entertained on shore.
2181 Union St.
San Francisco, California 94123