Without the chemically enhanced focus provided by caffeine, basic tasks such as telekinetically loading the dishwasher and determining which Beatle is actually a walrus would be infinitely more difficult. Harness the delicious, physics-defying power of caffeine with today’s Groupon: for $10, you get a gift card or BrewBar card worth $20 of locally roasted coffee and cafe fare at Santa Cruz Coffee Roasting Company. This Groupon can be redeemed at any of three in-store locations—in the historic Palomar Arcade, the downtown Metro Station, or Aptos—as well as through the online store.
Santa Cruz Coffee Roasting Company provides bulk beans as well as a daily selection of more than 15 single-serving sips of delicious, locally roasted beans. Its signature Brewbar lets baristas brew a single cup of made-to-order coffee according to drinkers’ discerning taste buds ($2.25–$2.75). A simple fast cup allows for micro-roasted magnificence on the way from one ribbon-cutting ceremony to another ($1.95), while bean bags filled with varieties such as the Fair Trade organic Heart of Darkness and the subtly chocolaty Moka Java provide a drinkable range of color, consistency, and central-nervous-system jolts to the home-brewer (both $11.95/lb.).
Solid treats such as vegan cookies ($2 each) or Starz cupcakes ($3.75 each) help jittery stomachs absorb caffeine kicks like a delicious bulletproof vest. Customers who are handcuffed to their computers in a wacky romantic-comedy scenario can go online to order beans delivered to their door, including the two-roast-toned Fair Trade organic Blues Breaker and the insomnia-enkindling Zooom Brew (both $10.95/lb.).
Santa Cruz Coffee Roasting Company and its staff of caffeine chieftains have focused on bringing their customers singularly tasty java since the Reagan administration assumed control of Jimmy Carter’s White House and demolished his prized Oval Office ball-pit. Offering everything from Fair Trade, organic, and classic blends, to single origin and flavored coffees, to the accessories needed to grind and brew those beans into a steaming, screaming cup, Santa Cruz Coffee Roasting Company is the perfect pit stop for persons in need of boldly roasted human fuel.
Pricing for one-pound bags of whole bean coffee vary between purchasing in-store and purchasing online