Welcome to Groupon, Santa Cruz! For our inaugural deal, $8 gets you $20 worth of locally roasted fair-trade coffee and more at Santa Cruz Coffee Roasting Company located on Pacific Avenue, the downtown METRO Center, and in Aptos. Since this is everyone's first Groupon, allow us to briefly explain how it works.

How Groupon Works

Groupon is a combination of the words group and coupon. Each day, we offer an unbeatable deal on the best of Santa Cruz: restaurants, spas, sporting events, theater, and more. By promising businesses a minimum number of customers, we get discounts you won't find anywhere else. We call it "collective buying power."

If you want to get the deal, just click BUY before the offer ends at midnight. If the minimum number of people (20 for today's deal) sign up by the end of the day, you'll be emailed a gift certificate the next morning. You can print your Groupons, or redeem them with our mobile app. Use them whenever you want until the deal expires—today's expires in 6 months. If not enough people join, no one gets the deal (and you won't be charged), so invite your friends to make sure you get the discount!

Today's Deal

Without the chemically enhanced focus provided by caffeine, basic tasks such as telekinetically loading the dishwasher and determining which Beatle is actually a walrus would be infinitely more difficult. Harness the delicious, physics-defying power of caffeine with today’s Groupon: for $8, you get $20 worth of locally roasted fair-trade coffee and café fare from Santa Cruz Coffee Roasting Company on Pacific Avenue. This Groupon can be redeemed at any of three in-store locations—in the historic Palomar Arcade, the downtown METRO Center, or Aptos—as well as through the online store (the cost shipping is not included with this Groupon).

Santa Cruz Coffee Roasting Company provides caffeine devotees with bulk portions and single-serving sips of delicious, locally roasted beans. Its signature BrewBar allows the baristas to brew a single cup of made-to-order coffee according to drinkers’ discerning taste buds. A simple fast cup ($1.65) allows for micro-roasted magnificence on the way from one ribbon-cutting ceremony to another, while brews such as the Heart of Darkness and the Guatemalan Hue Hue Tenango adjust their color, consistency, and central-nervous-system jolts accordingly (both roasts $1.85 for a cup, $9.95 for bulk beans). Not limited to products of a single state of matter, solid treats such as triple chocolate truffles ($2 each) or cinnamon rolls ($2 each) help jittery stomachs absorb caffeine kicks like a delicious bulletproof vest. Customers who are handcuffed to their computers in a wacky romantic-comedy scenario can go online to order beans to their door, including the two-roast-toned BluesBreaker ($9.95 per pound) and the insomnia-enkindling Zooom Brew ($9.95 per pound).

The staff at Santa Cruz Coffee Roasting Company has focused on bringing its customers fair-trade, singularly tasty java since the Reagan administration assumed control of Jimmy Carter’s White House and demolished his prized Oval Office ball pit. Offering everything from inventive organic and classic blends, single origins, and flavored coffees to the accessories needed to grind and brew them into a steaming, screaming cup, Santa Cruz Coffee Roasting Company is the perfect pit stop for persons in need of boldly roasted human fuel.

Reviews

Santa Cruz Coffee Roasting Company was mentioned in the Los Angeles Times Magazine’s Haute Coffee feature, and Yelpers give it a 3.5-star average:

• If you want the best brewed cup of joe in the greater Santa Cruz area, I highly recommend SC Roasting Company. Why you ask? Because SC Roasting company not only has the best selection of coffee beans in town, they're also fair trade certified – krystinne m., Yelp
• The sweet Italian beans are the best coffee you can get anywhere. -they do a great job with coffee quality and roasting to perfection, particularly the dark roasts – Alan M., Yelp