“Roots That Rock” Festival

Santa Cruz

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In a Nutshell

Santa Cruz Mountains wineries pour samples amid live music, street performers, and chocolatiers in downtown Santa Cruz

The Fine Print

Promotional value expires Jun 10, 2013. Amount paid never expires. Limit 3 per person, may buy 3 additional as gifts. Valid only for option purchased. Must be 21 or older. Valid only on 6/9/13 from 11:00am to 3:00pm. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Wine can function as a social lubricant and conversation starter, especially if you slowly fill the room with it. Uncork a good time with this Groupon.

Choose Between Two Options

  • $18 for a “Roots That Rock” festival package for two (up to a $36 value)
  • $30 for a “Roots That Rock” festival package for four (up to a $72 value)

Each package includes the following per person:

  • Souvenir wine glass (an $8 value)
  • 10 tasting tickets (a $1 value each)

On Sunday, June 9, from 11 a.m.–3 p.m., the Santa Cruz Mountains Winegrowers Association celebrates local wineries in the “Roots that Rock” vintners’ festival. Guests exchange 2–5 tasting tickets for each sample, depending on the vendor. In addition to the 15 wineries and vineyards represented, such as Bargetto Winery and Naumann Vineyards, handcrafted chocolates pair with sips, and live music from the likes of Amee Chapman fill the air.

Santa Cruz Mountains Winegrowers Association

At 2,600 feet up in the Santa Cruz Mountains, one might expect to find sprawling views of the ocean and surrounding forest and not flourishing vineyards. Yet there are more than 70 wineries dappling the hills at various altitudes, privy to the dewy, cooling breezes of the sea and the richness of the rocky soil. The San Francisco Chronicle speaks to their scattered presence, deeming them "less a cohesive wine region than a patchwork of vineyards." Still, this characteristic isolation has resulted in "a perfect laboratory for winemaking not held hostage to fashion"—no one style dominates in this rustic setting.

Pinot noirs and chardonnays populate the western front, and the east yields cabernets, merlots, and zinfandels. The majority of the vineyards are small and family owned—a fact reflected in their meticulously bottled libations and the matching sweaters of their holiday photos—but though they exist in chosen hermitage, many of them welcome visitors to their scenic sites. They host weddings, festivals, and open events such as Pathway to Pinot Paradise, a self-guided tour of the pinot noir hotspots.

By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.