Scuba John's Dive Shop is built around quality dive instruction and a staff with a passion for the sport. The staff believes everyone should be able to explore underwater worlds—and that they should stay safe and avoid buying ocean-floor real estate while doing so. To that end, the store is stocked with top-flight dive equipment and accessories by brands such as Oceanic, Hollis, Seac, Hog, Edge, Henderson, and many more.

All of the classes are led by an instructor and conducted to meet SDI standard. Courses are designed for all levels, from beginner to master diver, instructors, and professionals. In specialty courses, participants learn skills required to become an enriched-air nitrox diver, deep-sea diver, or rescue diver. Students hone their open-water diving and dolphin-language skills in the warm depths of Florida Springs and other sites.