Being an adult means taking on grave responsibilities, like holding down a job, paying a mortgage, and keeping abreast of the latest breakthroughs in ornithology. Liberate yourself with today's Groupon: for $10, you get $20 worth of adult toys and acessories at Self Serve Toys on Central Avenue.

Web content related to this deal may contain graphic adult imagery unsuitable for minors or workplace viewing.

Self Serve founders Matie Fricker and Molly Adler wrangle a trained staff of sexuality experts and a trove of adult accessories, fostering a convivial ambiance described in New Mexico Business Weekly as being "as much about education and self-love as it is about toys." Locally made CW Therapeutics aromatherapy massage oil enables sweet-scented kneading ($17.50), and The Tingler scalp massager ($12.95) bounces across crowns to soothe cantankerous fezzes. Power Bullets ($14.95), whose bright shells fit neatly into purses or pockets, unleash discreet pulses at three speeds. Handmade blindfolds crafted in New Mexico ($13.95) bring a sense of playfulness to bedtime or driver's-test time.

As they chat with welcoming staff, visitors can lounge beneath spherical lights on Self Serve's retro-chic furniture, including a silver glitter vinyl couch. The boutique also acquaints guests with floor models of each body-safe item, as well as advice for its operation, maintenance, and use in crafting memorable centerpieces.