A grocery store is like a carnival midway: it offers shelves and shelves of goodies that only become available after lobbing baseballs at stacks of bottles. Today's Groupon brings the fresh food without the carnie cons: for $10, you get $20 worth of groceries at Serio's Market in Northampton.
Serio's Market draws customers with a broad selection of gourmet goodies and household products. Peruse the store's well-stocked shelves to ogle first-rate foodstuffs from cookies and crackers to strip steaks and sausages, all containing the power to imbue every mealtime chew convention with the tabletop fireworks of a disco candelabra. Prepared sandwiches include a store-cooked meatloaf sandwich served on one of nine different breads and dressed with veggies, condiments, and cheeses ($4.29), and specialty sandwiches such as The Bull's Eye, which uses a combination of roast beef, barbecue sauce, and sharp cheddar to hit hunger with a precision blow ($4.99). Fresh-made salads, oven-roasted chicken, and piping-hot pleasures such as shepherd's pie ($4.49 lb.) are also available to keep busy family-feeders from resorting to time-efficient but unpopular dishes such as rice 'n' ketchup or beans a la yogurt.
With more than a century of grocery greatness behind it, Serio's has been helping fill hollow stomachs since before television made eating America's most popular aerobics routine. Massachusetts and New England products from salsa to soap help Serio's Market keep carbon footprints small and dainty, making each shopping trip the eco-equivalent of planting 30 rainforests.
65 State St.
Northampton, Massachusetts 01060Get Directions