Seth Godin has revolutionized marketing with his innovative approach to communication and community. He currently authors one of the most popular marketing blogs in the world, and is the founder of Squidoo and a former vice president of direct marketing for Yahoo!. Godin's books—many of them bestsellers—have done more for marketing than Genghis Khan did for nomad marketing. The most recent of Godin's books, Linchpin, explores how employees can make themselves indispensable to their company by tackling tasks with the same sort of emotional commitment that an artist brings to his or her work.
With a half-day pass to the Washington, D.C. edition of Godin's road trip, guests will enjoy access to Seth's seminar from 9 a.m. to 11:45 a.m., which includes a dynamic, one-hour presentation by Godin himself. The presentation will be done without the aid of notes, slides, or slide whistles. Godin will discuss how success goes to those who most effectively get their ideas out into the world, and how to create work with real impact by paying attention to the small details that hold the big picture together. Godin cuts through all the rhetorical rubble with honesty, humor, and accessibility.
After addressing the crowd, Godin will engage the curious in an interactive Q&A session, answering queries and questions from the audience such as "How do I effectively reach potential customers?" No video will be published of this event, and everything will be off the record, making this presentation a once-in-a-lifetime experience for ideasmiths of all ages, professions, and thetan levels.
Seth Godin was featured in Advertising Age, and his blog is the magazine's Number 1 Marketing Blog. His books are perennial New York Times Business and Advice best-sellers. He continues to inspire writers and reviewers at both publications—Godin has published more than 10 books in the past decade and is the founder of the successful user-generated website Squidoo, which was profiled in the Washington Post:
- Seth Godin's "Linchpin" is a remarkable book. You should buy a copy. Unless, of course, you're enjoying that rut you're in. […] He is the god of small business, and his books, such as "Permission Marketing," have transformed the way people think about marketing. – Josh Bernoff, Advertising Age
- Thanks to Squidoo's easy-to-implement template, creating a page of your own requires little effort -- and could offer a big payoff. – Greg Zinman, Washington Post