A Chat with Live to Dance Inc.
What services does your business offer and what makes your business stand out from the competition?
Zumba classes encourage bodies to get moving and burn off excess fat as they dance to energetic Latin music.
Exercise is challenging. How do you keep clients motivated and engaged?
Because of its tendency to dissolve inhibitions by the time the beat sets in, Zumba has been deemed exercise in disguise by instructors in both “The Huffington Post” and “USA Today”.
What was the inspiration to start or run this business?
Zumba got its start in Colombia in the mid-1990s—the brainchild of fitness instructor Alberto “Beto” Perez. According to Reuters, Beto initially wanted to name it Rumba—a Spanish word that can translate to party—but swapped in the Z when he found his first choice was trademarked.
What do you love most about your job?
My philosophy is love what you do! Do what you love! I love dancing and teaching. Dancing is a hobby of mine and one of the gifts I have been blessed with.