Shobha does just one thing, but it does it impeccably: remove body hair. To that end, the salons' specialists use several techniques, including threading, sugaring, trimming, and waxing. Comfort is just as big a deal to them as smoothness. They rely on soothing lotions and other proprietary products designed for sensitive skin, many of which customers can also take home. And each technician starts at Shobha by undergoing an intense training program, followed by regular continuing education in the field.

Founder Shobha Tummala holds an MBA from Harvard Business School and is committed to superior quality in services, products, clients, and employees. It all makes for an experience that's about as comfy as hair-removal gets. Accordingly, the salons and their products have been showered with press, popping up on style blogs and in fashion magazines and winning honors such as being named New York magazine's Best Bikini Wax.