A pair of dazzling shoes can tie together an outfit, inspire confidence, and, when necessary, undo the colorful effects of tornado-induced transcendence. Follow the footstep-laden road with today's Groupon: for $50, you get $100 worth of funky footwear and accessories at (shoo), with locations in Milwaukee and Madison.
The shelves at (shoo) are stocked with handcrafted footwear for men and women in a variety of funky, fashion-forward styles, and feature Wisconsin's only retail collection for designers Trippen and John Fluevog. An array of boutique brands is also available, including Fiorentini + Baker, Cydwoq, Camper, Re-Mix, and Tsubo. Fanciful feet can slip into a pristine pair of floral-printed Poetic Licence Shirley Temple wedge sandals ($99), and gentlemen can treat their tired dogs to comfortable Tsubo Dennings ($99), which are designed to simulate the comfort of feather-festooned clouds. The shop also peddles a plethora of quirky accessories, including designer belts ($59+) and bags and wallets ($45+).
To remain true to their whimsical tendencies, (shoo)’s owners have restored and repurposed the boutique's collection of vintage and antique furniture, turning old bedside tables and desks into display platforms for the shop’s variety of boots and pumps. Inside the majestic space, browsers can traipse over ornate Oriental rugs, peep at the old family photographs and artwork that dot the store's walls, or break in a new pair of hand-sewn cowboy boots by domesticating a wild herd of sandals.