A pair of dazzling shoes can tie together an outfit, inspire confidence, and, when necessary, undo the colorful effects of tornado-induced transcendence. Follow the footstep-laden road with today's Groupon: for $45, you get $100 worth of funky footwear and accessories at (shoo), with locations in Milwaukee and Madison.
Stocking hand-crafted footwear for men and women in a variety of funky, fashion-forward styles, (shoo) is Wisconsin's only retailer for designers Trippen and John Fluevog. An array of boutique brands is also available, including Fiorentini + Baker, Cydwoq, Camper, Re-mix, and Tsubo. Fanciful feet can slip into a pristine pair of Poetic Licence School Girls—vintage-inspired Oxfords adorned by black and tan leather and chic satin laces ($99)—while Gentlemen treat their tired dogs to comfortable Tsubo Tacomas ($109), which are designed to simulate the comfort of feather-festooned clouds. The shop also peddles a plethora of quirky accessories, including knitted scarves, designer belts ($59–109), and purses ($48–$339).
To remain true to their whimsical tendencies, (shoo)’s owners have restored and repurposed the boutique's collection of vintage and antique furniture, turning old bedside tables and desks into display platforms for the shop’s variety of boots and pumps. Inside the majestic space, browsers can traipse over ornate Oriental rugs, peep at old family photographs that dot the store's walls, or work in a new pair of hand-sewn cowboy boots by domesticating a wild herd of sandals.