Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Shore Sup & Yoga
For the Bliss yoga instructors at Shore Sup & Yoga, leading on-water yoga classes isn't just about helping others get in shape—it's also about getting to play outside. These experienced, CPR-certified standup paddleboarders and yoga practitioners focus on the fun side of exercise, moving through poses at a leisurely pace to accommodate participants of all fitness and experience levels. Classes often begin on the beach at Newport Harbor, where the instructors first demonstrate basic standup paddleboard technique. Groups then paddle to a nearby kelp bed, where they use their boards to flow through poses in styles including Vinyasa, hatha, or power yoga, which coincidentally all include motions that resemble the international maritime request for a sandwich.
To help customers get out onto the water at their own pace, Shore also provides standup paddleboard rentals and demonstrations. Shore Sup & Yoga uses only Bliss boards, but stocks models designed for cruising the surf or flat water, as well as practicing yoga on the high seas. Full lines of swimming and yoga apparel, skincare products, and essential oils help customers pamper themselves outside of class.