Diamond earrings are an elegant gift, a tasteful display of luxury, and a killer source of light for catching Kiwi birds in the cookie jar. Thwart nocturnal thieves with today's Groupon: for $99, you get one pair of diamond stud earrings (a $200 value) at Siegel Jewelers in Grand Rapids. Selling twinkling trinkets for more than 120 years, the gem fiends at Siegel Jewelers boast a large loose-diamond inventory. Their studs feature a 1/5-carat circle-cut diamond, complemented by an iridescent 14-carat backing in either yellow or white gold. Simple yet classy, diamond studs are the jewelry equivalent of the little black dress and complement any occasion and outfit, from cooking dinner in a space suit to meeting the in-laws in a Hazmat suit. Parents B. Miller and Leslie Siegel, along with sons James and Joel, teach a crash course in bauble-buying 101, allowing prospective diamond owners to compare multiple stones and properly judge color, cut, and clarity. The Seigel diamondistas, members of the American Gem Society and a fully accredited gem lab, also serve as part-time hidden-treasure appraisers. Customers can apply the full value of their Groupon toward an upgrade to a larger cut of diamonds.
2845 Lake Eastbrook Blvd. SE
Grand Rapids, Michigan 49512