Simply It

Lincoln Park

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In a Nutshell

Vietnamese-style meats nestle inside french baguettes or garnish clay pots full of rice and caramel sauce

The Fine Print

Promotional value expires Jul 31, 2013. Amount paid never expires. Limit 1 per person. Limit 1 per table. Valid only for option purchased. Reservation required. 24-hour cancellation notice required for catering orders. Dine-in only for lunch option. Catering option valid only for listed dishes. Catering option valid for carry-out or delivery within 10 miles of listed location. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Vietnamese cuisine often contains hallmarks of French cooking, such as sandwiches served in baguettes and noodles served in berets. Taste a fusion of flavors with this Groupon.

Choose from Four Options

$14 for lunch for two (up to a $28.95 total value) $28 for lunch for four (up to a $57.40 total value) $39 for lunch for six (up to an $86.85 total value)

  • One appetizer per pair, such as avocado wontons or seafood dumplings (up to a $9.95 value each)
  • One lunch entree per person, such as baked catfish or ginger chicken (up to a $9.50 value each)
  • Lunch entrees include a soup, a salad, and a side of steamed or fried rice
  • Lunch is served Tuesday–Sunday from 11 a.m. to 3 p.m.

$125 for a catered meal for 10 for carryout or free delivery within 10 miles (up to a $299 total value), which includes:

  • Two appetizers (up to a $42 value each)
  • One salad (up to a $47 value)
  • Three entrees (up to a $50 value each)
  • One side dish (up to an $18 value)

Build a catered meal with appetizers such as shrimp spring rolls or veggie dumplings, or entrees such as curry chicken or coconut and mango beef.

Simply It

During French colonization, Vietnamese chefs adopted many of the French ways of cooking and and applied them to their local ingredients. At Simply It, a BYOB eatery in Lincoln Park, cooks continue that culinary tradition with banh mi sandwiches served on crusty baguettes, meats slow-cooked in clay pots, and sautés infused with lemongrass and pumpkin.

A Menu Born in Vietnam

Tuan Nguyen, the owner of Simply It, took a deep-diving approach to creating his menu. As part of the family that previously launched Pasteur in Edgewater, he was already more than familiar with Vietnamese cuisine. But he went further in his efforts, traveling to Vietnam to learn about the cuisine at its source. After absorbing the intricacies of the nation's street foods and main courses, he brought his knowledge back to Chicago. The result is a menu that's approachable, yet authentic.

When Opposites Attract

Sometimes, the best way to highlight an ingredient is by pairing it with a contrasting flavor or texture. The cooks at Simply It have mastered this concept. For every tangy bite of pickled carrot or fresh cilantro, there's a countering morsel of caramelized pork belly or cooling lemongrass tofu.

Customer Reviews

Wonderful food, fast service. Makes one walk out of the restaurant with a smile.
Saad Q. · May 4, 2014
The owner is wonderful!!!
Jonnean D. · July 22, 2013
Thank you so much for such a wonderful meal with my family.
Anne M. · July 3, 2013

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