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Helmed by a mother-and-son duo, Simply RemembeRing bolsters its assortment of sterling-silver jewelry and personalized textiles by helping customers share the inspirational, funny, and charming stories behind their gift-giving with the world. Via the company's website, bestowers purchase presents from an assortment of keepsakes and giftwares. An accompanying access code allows each buyer to post stories and photos recounting their admiration for their sweetheart, parent, pet, or reflection. The affectionate anecdotes can be set to private and kept viewable only by givers and their beloved recipients, however, many users set their posts to public, which shares their musings and memories in the Simply RemembeRing library. The categorized and searchable online archive can be a moving compendium of friendship, love, and clever ways of revealing a life changing surprise, such as baby announcements or alien-abduction confirmations.