Like grizzly-bear chauffeurs or a WiFi-enabled beard, mountain resorts combine rugged charm with modern amenities. Get back to nature from a safe distance with today's Groupon: for $50, you get $100 worth of ski, snowboard, and winter gear at Ski Stop, redeemable at both the Westwood and Canton locations.
The highly trained Ski Stop staff takes pride in matching mountain marauders with skis, snowboards, custom-fit boots, and brand-name clothing. Smoothly speed between slalom gates in Atomic Smoke skis with XTO 310 bindings ($399), or catch big air while deftly extricating yourself from sidewalk snow banks with a Burton Blunt snowboard ($379.95). Skin buffers such as Obermeyer jackets for men ($199.50), women ($249.50), and kids ($89.50) protect bodies from winter winds, and modern mountaineers can peruse backpacks ($39.95+) and other pieces designed with special pockets that enable skiers to safely carry cell phones, MP3 players, and alpine horns. Winter hats ($15–$30), socks ($15–$25), and gloves for both kids ($19.95+) and adults ($39.95+) keep customers snuggly cocooned from stern to brain stem, and coffee mugs ($10) help facilitate warmth from the inside out when filled to the brim with steaming java or hot chocolate.