Much like robots, children, and robotic children, bikes need to be regularly recalibrated to keep them from developing human emotions. Keep your bike performing at its functional, unfeeling best with today's Groupon: for $29, you get a bicycle tune-up and lube at Skinny Wheels Bike Shop in Mocksville (a $60 value).
Extensively trained in the science of bike wrangling, Skinny Wheels Bike Shop's master mechanic Steve Hollingsworth can treat the ailments of any sickly velocipede. After being hoisted up onto the operating stand, bikes undergo a gauntlet of tweaks and torques that improve their performance and safety and ensure that all moving parts run as smoothly as an engine made of margarine. The bike mechanic adjusts spokes and hubs for proper tension, trues the wheels, and tunes the headset, derailleurs, and brakes for optimal performance. After being restored to life, two-wheeled steeds receive a quick polish and wipe-down of their frames and an application of lubrication to their chains. Skinny Wheels Bike Shop also offers a wide range of bicycles, apparel, and accessories to outfit cyclists with the proper equipment for making repairs on the go or cultivating a spandex-clad superhero image.
Skinny Wheels Bike Shop
One Christmas when Skinny Wheels founder Eric Phillips was young, his dad bought the entire family 10-speed bicycles for Christmas. Nearly every weekend after, he rode with his brother and father five miles into town for a biscuit breakfast before enjoying a leisurely ride back home. After years of riding for fitness and participating in races, he began a cycling club in Mocksville to encourage casual cyclists to explore Mocksville’s back roads and small-town geography. After finding that the lack of a local bike shop deterred riders who worried about getting a flat or repairing their own bikes, Phillips opened Skinny Wheels Bike Shop to fill that inconvenient gap.
Through the Skinny Wheels store, weekly summer rides, and cycling advocacy, Phillips hopes to nurture a casual cycling culture in Mocksville and encourage those who remain wary of cycling after being bitten in their youth by wild bikes. The shop’s mechanics custom-build bikes and tackle mechanical problems on everything from high-end cycles to department-store bikes. Fuji, Terry, Breezer, and Kestrel bikes cater to men and women traveling on the road, biking over dirt trails, or competing in triathlons, whereas used bikes provide an affordable starting point for new cyclists. Phillips summarizes cycling’s appeal by saying, “You experience life more on a bicycle than in a car,” whether you’re inhaling the fresh breeze over an open field or finding beauty in neighborhoods that a driver may ignore.