The Issue: Young Girls Feel Pressure About Appearance
72% of girls aged 10–17 reported that they felt “tremendous pressure” to be beautiful, according to a global study conducted by Dove in 2011. Feeding this pressure are the everyday concerns many young women face, including bullying and the increased sexualization of women in the media.
The Campaign: Inspire Confidence with Girls' Day Camp
All donations to this Grassroots campaign will be used by Smart-Girl, Inc. to help teach girls about healthy living and self-confidence. For every $280 raised, Smart-Girl will be able to sponsor one girl for one week of summer day camp. The camp strives to grant every scholarship requested, in the hope that all Denver-area girls ages 11–14 will be able to participate in activities that foster self-reflection and critical-thinking skills. Sponsorship covers a full week of attendance and mitigates the cost of counselors, art supplies, and site fees.
Smart-Girl, Inc. teaches girls the skills they need to become confident and successful young women. It conducts school programs and leadership camp sessions that tackle difficult issues such as bullying and self-destructive behaviors. During the programs, small groups of girls gather with two high-school- or college-aged guides for activities that promote self-confidence. Lessons on leadership, gender stereotypes, critical thinking, and body image and the media are designed to help participants develop socially and emotionally. The girls can also make friends while creating crafts or listening to music at summer-camp sessions.
See how Groupon helps you discover local causes and lend a helping hand at the Groupon Grassroots blog.