- $13 for $25 worth of snorkeling equipment
Snorkeling gets less attention than scuba diving, perhaps because it's not as challenging to learn. It does require specialized equipment, though, and the owners of Snorkeling Online thought that equipment was a little too hard to track down. They started their online store as a central source for snorkeling equipment, and it now includes everything from masks to different fin styles to protective jellyfish-sting lotion. Realizing the wide appeal of snorkeling and people's curiosity about the pastime, Snorkeling Online has expanded its mission to include education. To that end, the owners provide articles, blog posts, and videos that illuminate the activity and detail new products for both novices and advanced snorkelers.