Carole Siegel-DeZarn first opted to get inked with permanent cosmetics as a way of simplifying her busy life as a mother. Her desire to share this beautification technique with others led her to become a certified instructor of SofTap permanent cosmetics and open Softouch Permanent Makeup & Laser Technologies. She and her staff enhance clients' appearances with lip color, eyeliner, and natural-looking eyebrows that don't wash off in the shower or streak when knife-fighting with onions. Laser technicians on the team also banish unwanted body hair and tattoos with noninvasive treatments, or cause unsightly spider veins to fade from existence with Veinwave's high-frequency heat energy. To improve skin tone, the studio also exclusively offers NeriumAD Age-Defying Treatment–a breakthrough therapy that may reduce visibility of fine lines and wrinkles, treat discoloration, even out skin texture, minimize pore size, and reduce signs of aging.