Choose from Three Options
- $29 for a haircut, blow-dry, and style (up to a $60 value)
- $149 for a Brazilian Blowout with essential shampoo for follow-up care (a $350 value)
- $169 for both of the above services (up to a $410 total value)
Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.
Soho Atelier evokes a swanky artist's loft with brick walls, polished wood floors, and high exposed rafters for impromptu pole-vault competitions. Chandeliers hang from the ceiling like crystal earrings, offering inspiration to stylists as they deftly snip, condition, and color tresses. A Brazilian Blowout–certified technician offers frizz-reduction treatments complete with styling and soothing aftercare shampoo.