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$150 for a keratin hair-smoothing treatment ($350 value)
Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.
Jason at Soho Hair Studio
If you've watched the Emmy Awards recently, you've seen the work of stylist Jason Ashkenazi, who can take credit for more than a few of that ceremony's celebrity 'dos. But long before Jason ever got close to famous tresses, he practiced his craft for years in New York and Los Angeles. Today, he continues to lend his talents to fashion events, editorial photo shoots, and secret Illuminati meetings attended by Hollywood's biggest stars.